Bachelor of Commerce Business Administration (Marketing Management)
Transform Your Passion for Marketing into a Successful Career
The Bachelor of Business Administration (Marketing Management) programme at Ramanand Arya D.A.V. College (Autonomous), Mumbai is designed to develop future-ready marketing professionals with strong business acumen, leadership qualities, and strategic thinking. Aligned with NEP 2020, the programme blends management principles with digital marketing, branding, and industry-oriented learning to prepare students for the evolving global business environment.
- Develop strong marketing, branding, and business management skills.
- Enhance analytical thinking, leadership, communication, and decision-making abilities.
- Provide practical exposure to digital marketing, advertising, and market research.
- Foster innovation, entrepreneurship, and ethical business practices.
- Prepare graduates for higher education and successful careers in marketing and management.
Graduates can pursue careers as:
- Marketing Executive
- Digital Marketing Specialist
- Brand Executive
- Sales Manager
- Market Research Analyst
- Advertising & Media Professional
- Public Relations Executive
- Customer Relationship Manager
- Business Development Executive
- Entrepreneur
The programme also provides an excellent foundation for MBA, MMS, PGDM, and professional certifications in Marketing, Digital Business, and Management.
Category | Sem-I | Credit | Sem-II | Credit |
Major-DSC- Department Specific Core, | Principles of Marketing | 4 | Marketing Mix | 4 |
Advertising | 2 | E – Marketing | 2 | |
Minor | — | – | Business Enterprise Management I: Principles of Management | 2 |
Open Electives (OE) / | Foundation of Human Skills/ International Sports Management – I Business Mathematics and Statistics – I / Indian Socio Political Economic System and Current Affairs
| 2
2 | Principles of Economics /International Sports Management – II
Business Mathematics and Statistics – II / Indian Economy | 2
2 |
Vocational & Skill Enhancement Course (VSEC) | IT in Business | 2 | Data and Artificial Intelligence | 2 |
Effective Presentation Skills | 2 | Selling and Negotiation Skills | 2 | |
Ability Enhancement Course (AEC) | Functional English – I | 2 | Hindi-I | 2 |
Value Education Course (VEC) | Indian Ethos in Management | 2 | Environmental Studies | 2 |
indian Knowledge system | Indian Knowledge System | 2 | — |
|
Co-Curricular Courses (CC) | Basics of Yoga – I / NSS / NCC/Sports/ Cultural | 2 | Basics of Yoga – II/ NSS / NCC/Sports/ Cultural | 2 |
Category | Sem-III | Credit | Sem-IV | Credit | ||||||
Major DSC- Department Specific Core, | Business Economics | 4 | Sales and Distribution | 4 | ||||||
Brand Management | 4 | Rural Marketing
| 2
| |||||||
Minor | Business Enterprise Management II: Human Resource Management | 4 | Business Enterprise Management III: Logistics and Supply Chain Management | 4 | ||||||
Open Electives (OE) / | Corporate Communication and Public Relations – I / Quantitative Techniques – I | 2 | Corporate Communication and Public Relations – II / Quantitative Techniques – II | 2 | ||||||
Vocational & Skill Enhancement Course (VSEC) | Introduction to Analysis of Spreadsheets | 2 | Digital Marketing | 2 | ||||||
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Indian Knowledge system |
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| Indian Knowledge Systems and Contemporary Marketing Practices | 2 | ||||||
Ability Enhancement Course (AEC) / Value Education Course (VEC) | Hindi – II | 2 | Functional English – II | 2 | ||||||
Co-Curricular Courses (CC) | Lifestyle Pillars – I | 2 | Lifestyle Pillars – II | 2 | ||||||
Community engagement and Service(CEP)/Field Project | Field Project | 2 | Community Engagement and Services – I | 2 |
Category | Sem-V | Credit | Sem-VI | Credit | ||||||
Major DSC- Department Specific Core, | New Dimensions in Marketing | 4 | Creating Collaterals for Marketing and Branding | 4 | ||||||
AI-powered Marketing Automation | 4 | Marketing for NonProfit Organizations
Events and Experiential Marketing | 2
4 | |||||||
Minor | Business Enterprise Management IV: Business Law | 4 | Business Enterprise Management V: Strategic Management | 4 | ||||||
Electives | Consumer Behaviour | 2 | Marketing Research | 2 | ||||||
Electives | Industrial Marketing | 2 | Retail Management | 2 | ||||||
Vocational & Skill Enhancement Course (VSEC) | Entrepreneurship Development | 4 | — | — | ||||||
On the Job Training/ Internship / Apprenticeship (OJT) / Field Projects (FP) / | Community Engagement and Services – II | 2 | Internship and Industrial Training-I | 4 | ||||||
TOTAL |
| 22 |
| 22 |